What is game key management software?

Game key management software is one system for uploading, requesting, approving, delivering and reconciling the digital keys that unlock games on platforms like Steam. It replaces spreadsheets and email threads with key pools, approval workflows, protected delivery and a full history of every key, from upload to activation.

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What does a game key management system do?

It covers the whole life of a key, from upload to activation:

  • Upload keys in bulk, with duplicate and format checks before anything goes live.
  • Store them in pools for each game and SKU, with live stock levels.
  • Let teams and partners request keys, and route each request through approvals and limits.
  • Deliver keys securely and track each one through to retrieval.
  • Reconcile with sold and activation reports, and disable keys when something goes wrong, with every action logged.

Who needs one?

Publishers and developers that hand keys to press, influencers, retailers, partners and storefronts. Once each release involves thousands of keys and dozens of recipients, spreadsheets and email threads start to cost time, money and control.

How is it different from a spreadsheet?

A spreadsheet records where keys went. A key management system controls it: approvals, limits, delivery and disabling happen in the same place, and the audit trail is written for you rather than kept up by hand.

Where does Alaska fit?

Alaska is the key-management platform built for games publishers, from K3YS. It is used by SEGA Europe and Bandai Namco Europe, certified to ISO/IEC 27001:2022, and connects to Steam, Shopify, Power BI and Microsoft 365.

A great key management solution.

“Alaska lets us securely manage, distribute and audit keys internally and externally across all platforms. Working with the K3YS team has allowed us to work smarter, streamline internal processes and facilitate demand for our product.”

Natalie Cooke
Operations Director · SEGA Europe Limited
Follow-up questions

You might also ask

Something else on your mind? Ask us in a demo or email alaska@k3ys.co.

Is a game key the same as a CD key or serial key?

Yes. Game key, CD key, product key and digital serial key all describe the code a player redeems on a platform such as Steam to unlock a game or DLC.

What is a key pool?

A set of keys for a game and SKU, held for a purpose or partner such as a retailer or a review campaign. Alaska shows live balances for each pool, and keys can be moved between pools when plans change.

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